A blog is an extremely powerful means of getting new customers. But then you have to do it right. I give you the 7 biggest blog mistakes I often see entrepreneurs make, so their message doesn’t get through well and their efforts are in vain. A shame, because with a few simple adjustments such a blog suddenly works very effectively. (also check the very last paragraph).
What blog mistakes do they make …
1 – They don’t blog about what their customers want to read
Bloggers are eager to share what they know or can do. And that is good. To a certain extent. After all, a blog is a fantastic way to show your expertise to your (potential) customers.
But a blog is not about what you want to tell, but what your target audience wants to know.
So always try to find out which issues you can help your customer. One of the most powerful ways is to just ask. This can be done in personal contact, but also via an email, a mini-survey, or a specific question in a blog. Ask them, “What are you running into and how could I help you?”
2 – They scare readers away with a bumbling title
Did you know that 80% of the readers already drop out of the title? Sometimes that is justified because they find out by the title that the blog is not intended for them. But very often it is unjustified. Then the blog could indeed be valuable, but that is in no way apparent from the title. Making the reader stop reading.
A missed opportunity for both parties.
So always have a catchy title that invites you to continue reading. Principle: the more concrete the better.
3 – They don’t start their blog powerful enough
With a catchy title, you are not there yet. If a reader in the first few sentences does not feel that he will find what he is looking for in that blog, he will still drop out. Then you may have a nice page view for your statistics, but of course, that is not the point.
Clicks for nothing, I call it.
After all, you want your reader to actually read your blog until your call-to-action at the end (see next point). A short, powerful, and above all clear introduction is crucial. Tell in a maximum of five sentences where your blog is about and how you can help them with their possible question or problem.
4 – They don’t have a call to action in their blog
With a blog, you not only want to inform people, but you also want to inspire them and encourage them to take action. Otherwise, the blog is of little value and the reader will disappear as quickly as he came. With a little information, but with a somewhat empty feeling. In any case, you lost him without feeling you have really helped him – and without him remembering you.
A concrete call-to-action helps the reader to take that next step.
This can be anything from urging to implementing your tips to asking for a response (in which he shares what he will do differently, for example). And from subscribing to your newsletter to offering a program in which you can help your customer even further. Check out the special call-to-action at the bottom of this blog!
5 – They don’t hold their readers until the end
If you want the reader to get the most out of your blog, you want them to read through to the end. To build your blog so that they keep reading. A summary such as this helps because you already offer a clear structure.
If you don’t have a list, make sure to provide short paragraphs and tantalizing subheadings. Also sometimes announce in the meantime what you will discuss further so that the reader remains fascinated.
Holding your reader to the end is important because otherwise, they will never get to your call to action. In addition, longer reading time can indirectly strengthen your position in Google.
6 – They do not bond with their readers
The beauty of a blog is that you can build a warm relationship with your target group. But then you have to do it right. Many bloggers post a blog on their site and think that their readers will come by themselves. But they really have better things to do than check every day or week for something new.
If you want to inform them about your latest blogs, just send them in the form of an email ( don’t call it a newsletter! ). Of course, after you have permission to do so.
So start building an email list right away from the moment you publish your first blog. Step-1: put a registration form on every page of your site.
7 – They cannot be found in Google
Via the tips above, you usually only reach customers who already know you or who are in (the vicinity of) your network. But you also want to attract completely new customers. However?
Then it is crucial to have a high position in Google.
Potential customers who have never heard from you can end up on your blog if they type in a specific search question. With a bit of luck they sign up for your weekly or monthly e-mail messages (so your form on every blog page) and then they are suddenly in your network.
The problem is that many bloggers do not consider Google at all. Or not in the right way. They think they have no chance among the millions of blogs. While as a novice blogger you can score high in Google. And I can know: I have been blogging on Blogkracht only since 2016 and receive thousands of new visitors per month via Google. How cool is that!