5 Best Free Tools To Generate Blog Ideas and Catchy Titles

You may have wondered if there are tools to support you. Nowadays there is a handy app or tool for almost everything? I thought so too. So I went looking for useful blogging tools in good spirits. Unfortunately, this only confused me further. Because there is again a mountain of information available on the internet. Lately, a lot has been written about it on the most famous blog sites. I was wondering if those tools are really all that useful.

I did thorough research to find the best blogging tools out there. I would like to share them with you and I will also tell you how you can use them when writing a blog. I will show you the tools you can use to generate blog ideas and come up with a catchy blog title.

Generating Blog Ideas

Sometimes you have a very clear picture of what you want to write about, but usually, it is still very vague and general. Let’s say you want to write a blog about content marketing. You still have many options and angles so you will have to explore and delineate the subject further. In that case, I recommend using the Content Idea Generator to use. After creating an account, you can use it for free. You will then receive a list of questions about the subject you want to use. After answering them, click on ‘Generate’. Then you get more than a hundred good content ideas that you can use for your podcast, video, blogs, etc. If you do not know the answer when answering the questions, you can simply leave it open. If you don’t leave too many open, it will have little effect on the results you get.

If you have chosen a topic for your blog, you can start creating a blog title. This is one of the most difficult things to do and should not be underestimated.

Coming up With a Catchy Blog Title

No wonder extensive advice is given on how to write a good blog title. Last time, I got 118 million results in the ‘how to write a great headline’ Google search. Once again I was overloaded with a lot of information.

Lyricist Joanna Wiebe spends 90 percent of her writing time thinking up rock-solid blog titles. She knows that blog titles can make or break a blog. According to Copyblogger, eight out of ten people read only the blog title. But two out of ten will also read the rest of your blog.

According to some of the world’s top copywriters, you should spend at least 50 percent of the entire writing time thinking up the blog title. According to CoSchedule, for the best result, you should even come up with at least 25 blog titles and choose the best one.

Lyricist Clayton Makepeace says to ask yourself the following five questions when coming up with the blog title:

  1. Does the blog title show that further reading pays off?
  2. What can you add to the blog title to make it more engaging and credible?
  3. Does the blog title trigger a certain emotion in the reader?
  4. Does the blog title provide recognition to the reader?
  5. Can you formulate the blog title in such a way that you trigger the reader to continue reading?

Okay, now you understand it’s important. But how do you make your blog title stand out now? According to Hubspot, there are a few things you could do to create compelling blog titles:

  • Add data about the outcome: what does it yield?
  • Use a phrase with “even if” to allay doubt
  • Or, replace ‘even if’ for ‘without’

Very useful info on how to write the perfect blog title comes from KISSmetrics. According to their research, readers absorb the first three and last three words of a blog title. Not only do they scan text, but they also scan blog titles. Since only a few blog titles are six words in total, it is important to make the first three and the last three words stand out. For SEO, it is important that the blog title is up to 55 characters long. For blogs on LinkedIn Pulse, blog titles use between 40-49 characters. This ensures that the entire title fits on the results page and that truncation is prevented.

If you struggling to generate content ideas or content research for your blog feel free to contact me, I’m ready to help you.

KISSmetrics combines blog title writing with psychology. With that in mind, they share eight blog title strategies supported by psychology.

  1. Surprise – “This is not a perfect blog (but it could have been)”
  2. Questions – “Do you know how to make a perfect blog?”
  3. Curiosity – “10 ingredients for a perfect blog. Number 9 is impossible!”
  4. Negative – “Never write a boring blog again”
  5. How – “How do you make a perfect blog?”
  6. List – “10 Tips for Writing a Perfect Blog”
  7. References – “For people who are about to write the perfect blog”
  8. Specification – “6 steps to get twice the traffic to your blog”

We can also learn a lot from blogs with blog titles that have generated a lot of traffic. Lenka Istvanova developed a formula based on her analysis based on research for blog titles that get a lot of clicks.

The formula goes like this: number (s) + adjective + specific keyword + reason + promise

For example 12 best tools to write more valuable blogs

Now that you know how to make a good blog title, you can start doing it yourself. The free  CoSchedule headline analyzer assesses your blog title on quality and measures the possibilities in terms of social shares, traffic increase, and SEO value. Note that most tools use automated generation. Since we’re (thankfully!) Not robots, this can result in blog titles that look and sound a bit strange. That’s why you need your human eye to figure this out and adjust it.

What I have quite underestimated is the complexity of finding the right word balance. A blog title with the correct word balance is clear, legible, and attracts the reader’s attention. Exactly what you want. A blog title with the correct word balance contains ‘usual’, ‘unusual/striking’, ’emotional’, and ‘powerful’ words.

“Common” words are words we often use. They form the basis of every blog title and should make up about 20-30 percent of your blog title (if you assume a title of ten words so between two or three words). Examples are a, her, this, about, how, what, after, this, your / you, and, why etcetera.

‘Unusual’ words are striking, attracting the attention of your readers. These words give meaning to your blog title. A mix of 10-20 percent striking words in your blog title is fine (again with a title of ten words so between one or two words). Examples are: actually, heart, great, here, social, beautiful, etc.

Then the ’emotional’ words, are words that prompt the reader to continue reading. In addition, posts with ’emotional’ words in the blog title are more often shared. You have a good blog title if it’s 10-15 percent “emotional.” Examples are absolute, confessions, valuable, attractive, dangerous, worried, beautiful, spotlight, courage, brave etcetera.

Finally, your title should have at least one ‘powerful’ word or phrase. Powerful words encourage action or inspire an emotion without the need for context. Examples are: the first time, free, see, in the world, what you need to know, what happened to, etc.

Suppose the title of your blog is ’12 free blogging tools that you absolutely must try ‘. The title contains a list and has the following word balance:

Usual: you, that

Unusual: must try

Emotional: absolutely

Powerful: free

Determining the content

Now you have already done a lot of work but the content has yet to be written. Where do you start?

First of all, you will investigate. Look for blogs with valuable information that can support your own blog. You can do this by searching for blogs on your topic via social media with hashtags or using  Buffer or Feedly. This will give you an idea of ​​what has already been written about your topic, who are the respected experts writing on this topic, and if anything is missing.

It is important that you always support your blog with evidence. Otherwise, your audience will never see you as an expert, after all, your knowledge is out of the blue and the reader cannot check whether you are telling the truth. Many people forget this.

There is a very valuable tool that can help you with that called  Buzzsumo. I always use it, it’s like a Google search engine + analytics in one for content marketing. The search for information is free, but the paid extras such as influencer outreach  (contacting respected experts in your industry), content alerts, and the latest trending feature (the most shared news in your industry) are very useful and worth investing in.

What I do to find the best content for my blog:

  1. Look at blog score, is the blog recent? What are the total shares and on which platform is the blog most shared?
  2. Look at the influencer score; search for the author. Does he/she often publish, what and how popular are these blogs? Is he/she an influencer  (respected expert) in this specific field?
  3. Create a top three (depending on the number of valuable blogs you can find) of blogs that are close to your chosen topic, score well and are valuable in content as a source for your own blog;
  4. Use the right keywords/authorities/web pages.

Tip: select a longer search period when there is little content available on your topic. Choose a shorter search period when there is a lot of content available on your topic. So when generating blog ideas, coming up with a catchy title and determining the content for your blog.

If you struggling to generate content ideas or content research for your blog feel free to contact me, I’m ready to help you.