How do you create content for Instagram that is also valuable? Social media is no longer seeing and being seen, but revolves around relevant content. Content that is of added value for your followers, which people consciously search for and connect. But how do you do that? How do you add value to your Instagram content?
Value is subjective
Firstly, it is important to realize that what is valuable content to one person cannot mean anything to another. What I find funny or inspiring can be experienced as annoying by someone else. That is why it is so important to know who your ideal follower is, what he or she is looking for and what they find fun and inspiring.
Three Ways of Adding Value to Your Instagram
There are three ways to add value to the content of your Instagram posts and stories. And these three ways can be used in countless ways. I introduce them to you and give a few examples.
1.Inspiration and insight
When it comes to inspiration, you may think of very large entrepreneurs. Of those people who inspire thousands of people, including yourself. Still, you don’t have to have thousands of followers to inspire others. And you don’t have to have a mega story to do this. Because what is inspiring and providing insight? Make your followers think differently and help change behavior. When you bring about change in your follower: in actions or thoughts then you are inspiring.
You already do that by showing your own choices. And not only to tell you what is going well, but also the things that are going wrong or not so well. Because by telling what goes wrong and how you dealt with it, you can already inspire others. You can think big in this regard, but it is the small things you do that are often the most inspiring. For example, things that come naturally to you.
2.Emotion and entertainment
Most people are on Instagram because they want to get away for a while. They seek distraction. So when you make your follower feel something and their emotional shifts, you add value for them. For example, by sharing a story. To tell about something funny that you have experienced or that evokes recognition. It is not for nothing that cat videos are very popular, it stimulates the emotion of the viewer and has a high entertainment content.
In addition, it is also very important to use the value ‘information’. Although the other two values are important, this value makes the life of your follower easier or better. It also ensures your expertise status. You provide information when you share knowledge, give three tips for … or when you show life hacks, for example. But information can also be found in telling about a book that you found very interesting, tagging the entrepreneur you have a conversation with or sharing the location of that one restaurant where you had a delicious meal.
It is important that your posts or stories have at least one of these values. But the great thing about it is that you can also combine them in your content. Sometimes you place something purely from entertainment, but people still get inspiration from it.
In addition, it is important that you continue to surprise your followers. If you only make stories that are informative or pure entertainment, then it gets boring. Then people know what is coming, and they will no longer always bother to look. But it is precisely by varying the various values that you continue to amaze your followers and they will be more inclined to take a look to see what you have in store for them.