Search engine optimization is incredibly important for a blogger. When you optimize your blog post, you make your website more visible to people looking for keywords that are connected to your community, product or service through search engines such as Google. But it can be a rather difficult tactic to mix with the extensive algorithm updates from Google.
In this post, we will discuss how to optimize your blog posts for the keywords that you surround, along with some other optimization tactics that you should keep in mind.
These tips are meant to help you start improving SEO for your blog in particular.
Focus on 1-2 long-tail keywords
Optimizing your blog posts for keywords is not about inserting as many keywords as possible into your posts. Turns out that your SEO will actually do that because search engines think you have a keyword fill (that is, contain your keywords as much as possible, with the sole purpose of getting into organic search results).
But that is not cool with search engines, nor does it lead to the very good reader experience. Instead, you must use keywords in your content in a way that does not feel unnatural or forced.
A good rule of thumb is to focus on one or two keywords per blog post. This ensures that you focus on a goal for your message. While you can use more than one keyword in one post, keep the focus of the post limited enough to optimize your time that is actually optimal for just one or two keywords.
The use of long-tail keywords can, therefore, be more efficient since website visitors are looking for long-term terms that are often qualified. In other words, you enter the right type of traffic – visitors who convert – through elongated keywords.
Add these 1-2 keywords in specific parts of your blog content,
Now that you have one or two keywords, it’s time to include them in your blog posts. Where are the best parts of your posts to include these terms so that you rank high in search results?
There are four essential places where you should try to contain your keywords: headline, headers and body, URL and Meta description.
Add Keyword in Your Title
The title (that is, the headline) of your blog posts is a search engine and the reader’s first step in determining the relevance of your content, so a keyword is essential here.
Make sure you include your keyword in the first 65 characters of your headline, which is roughly where Google cuts it off on search engine results pages (SERPs).
Long title? If you have a long headline, it is a good idea to get your keyword in the beginning, since it can be cut off at the end of the SERPs, which can mean a toll on the relevance of your message.
Add Focus Keyword in Headers & Body
In normal cadence, mention your keyword through the body of your post and in the headers. That means that your keywords will be included in your copy, but only in a natural, legible way. Do not go overboard, with the risk that you will be punished for entering keywords.
Before you start writing a new blog post, you’ll probably think about how you can include your keywords in your post. That is a smart idea, but it should not be your only focus, nor even your primary focus.
When creating content, your primary focus must be on what is important to your audience, not how often you can include a keyword or keyword in that content. Focus on being helpful and answer any question that your audience may have asked to arrive at your post. Do that, and you will, of course, find yourself optimally for important keywords?
In the example below, we have had a long title that went over 65 characters, so we rank it with the keyword we had projected: “blog promotion.”
Search engines also look at your URL to find out what your message is about, and it’s one of the first things it will crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish because each post lives on its own unique URL – so make sure you include your one to two keywords.
In the example below, we created the URL using the long-running keyword we were trying to rank for: “e-mail marketing examples.”
Meta Description Optimization:
To assess, a meta-description is the extra text that is displayed in SERPs with which the readers know what the link is about. The meta description gives searchers information they need to determine if your content is what they are looking for, and ultimately helps them decide whether they click or not.
In addition to reader-friendly (compelling and relevant), your Meta description must include the long-running keyword for which you want to rank. Because if weblog well, that keyword is representative of the content of your post.
Image Alt Tag Optimization:
Blog posts must not only contain text, but also images that help you explain your content. But search engines don’t just look at images. They rather look for images with alt text.
Because search engines cannot “see” the images in the same way as humans can, the text of an image in the image tells what an image is about – which ultimately helps those images to find them.
Alt text also provides a better user experience because it is displayed inside the image container when an image cannot be found or displayed, and can also improve accessibility for people with poor vision who use screen readers.
Adding keywords to your alt text may seem small – and it won’t affect your search ranking as much as other things on this list.
Google sees links as votes and from Google, you can vote for yourself. Do that and make certain pages on your website more important. You prefer to use the most important search term for the receiving page in a link.
An example: if you refer to a page about successful blogging, place the link under the words successful blogging.
The nicest internal links are links in a running sense. These are worth much more than links in a left or right column or in the footer at the bottom of every page. Keep this in mind when you place a link and consciously refer to your ‘money pages’.
The Internet exists by virtue of hyperlinks. So don’t be afraid to refer to valuable sources on the internet. With every link, you give away something of the value of your page (PageRank), but you gain it back in authority and credibility.
Ideally, refer to large sites and authorities in your industry. That way Google discovers patterns and the search engine can place you better. Linking to Wikipedia, YouTube and Government sites also always works. It makes you reliable and that is good for your ‘trust factor’.