There are several ways to make money with a blog. In this article, you will show you 13 ways to make money with a blog. It is up to you to find out which way is best for you and what works for you.
I hope that after reading this article you will realize that you can also use a blog perfectly to promote your company, products or services. In this way, a blog does not provide a “direct” income, such as through advertisements, but an indirect income. Your blog will then generate new visitors who will eventually become customers.
How much money can you earn from blogging?
How much money you can earn with a blog depends on many factors. If your blog is a reference in your profession, you can certainly earn a nice amount thanks to your blog.
If your blog is more personal and there are advertisements here and there, then you will be happy with a few euros per month.
A common mistake is that someone starts blogging about a little bit of everything. The chance that you will earn money on the basis of such a blog is really very small. If, on the other hand, you delineate your topic and become the reference about that topic, then the chances are much more real than you will eventually earn money through your blog (but then the road is long!).
These are 13 ways to help you make money with blogging:
- Google AdSense
- Affiliate marketing
- Develop an online course
- Create a paying newsletter
- Publish a newsletter (free or not)
- Organize free webinars
- Publish sponsored articles
- Write articles for other websites
- Promote the products/services that you sell
- Organize a workshop
- Coach your followers
- This way you can earn money with Instagram
- Join an influencer program
Advertisements are the simplest way to make money with blogging, but the chance that you will get rich from this is almost nil. Google AdSense is easy to implement on your blog, making it a popular option.
Unless you have a lot of visitors, I don’t recommend this. Finally, advertisements often have a negative influence on the user experience. If you then only earn a few euros/month in advertisements, this is really not worth it.
However, if you have a blog that attracts thousands of visitors every month, it will be a different story. In that case, it can be interesting to get started with Google AdSense. Again, it won’t make you rich, but it can provide an additional source of income.
Affiliate marketing promotes a product or service on your blog. When your visitor goes via your blog to the website that sells the service or product and actually makes a purchase, you get a commission.
The amount of commission in affiliate marketing depends on various factors. This may be a small percentage, but a commission of $ 100 (or even more) is certainly no exception!
How do you tackle this in concrete terms? The best way is to write/create valuable content. For example tutorials or reviews.
Develop an online course
Successful bloggers often also develop an online course. That can be about the subject they blog about, but sometimes also blogging or online marketing, about how they have dealt with things and have become successful.
Such an online course can take various forms. This way you can also give access to a protected part of your website, where deeper or more elaborate content is offered. These days, this is often combined with video. Thanks to the video you can approach a 1-on-1 experience.
Online courses are also regularly supplemented with coaching via, for example, a Skype call. I personally find that very interesting. This way you combine a theoretical course with customized advice and feedback during the Skype call. This gives real added value.
The advantage of such an online course is that it is easily scalable; you make that 1x and then you can resell it indefinitely. But make no mistake, creating an online course, especially when working with video, requires a lot of work. If you use WordPress, you can relatively easily expand your blog with such an e-learning platform. There are different plugins for that.
Create a paying newsletter
There are also successful bloggers who have a paying newsletter. They then send a newsletter with exclusive tutorials or tips at specific times. This is often the case with bloggers who give tips about shares. This includes some very successful bloggers where readers are willing to pay for interesting information sent via newsletters.
5) publish an e-book (free or not)
E-books are also a very popular source of income for bloggers, both paying and non-paying.
The most obvious form of e-books is paying e-books. For bloggers, this is also a relatively easy way to make money (provided you have a steady audience).
Often we start from the most popular posts that have already been written on the blog. These are then changed or supplemented with (a lot of) extra information and tips.
A few years ago I followed a blogger who shared tips on how he approached traveling very cheaply. That went from booking cheap airline tickets, tips on how you could easily earn extra miles, or how to book the best rooms at a lower rate. At a certain point in time, that blog became so popular that the blogger published his own e-book. And that was really nothing more than the most popular blog posts that he had rewritten and supplemented.
Perhaps you are now wondering how you can make money from a free e-book? Well, that is certainly possible, even if it is in an indirect way.
Collecting email addresses through the blog is very important for a blogger. While they publish a new article, they also instantly send out a newsletter to people who are already interested in the type of content they publish.
If you as a blogger earn money through advertisements or affiliate marketing, email marketing is a tool that should not be underestimated. But even if you want to sell products or services (in the long term), such an email list is very important.
However, there is a small “but”. Namely, your visitors will not just leave their email address so that you can chase them with emails (even if they find your content interesting). That is why it is a good idea to give something in its place. A free e-book is a great idea! Collect your 10 most popular blog posts, turn them into an e-book, and you have a free “gift” to give away when someone signs up for your newsletter.
Organize free webinars
Free webinars are also an indirect form of income. With a free webinar, you first of all provide interesting information and create a trust for your visitor: your visitor will get to know you and will be more inclined to become a customer of you. This is particularly interesting if you also offer services or products in addition to your blog.
Even though webinars are easy to set up these days, you also have to take into account some technical aspects:
- Good quality of the camera
- Good quality of the microphone
Often you start with the webcam and microphone that are standard in your computer. Even though the quality is ok for a normal Skype call, they are often too short for professional use.
That is why it is interesting to invest in a better webcam (if necessary) and especially a better microphone.
Free webinars are often used by software developers. It is an ideal way to remotely give an information session to potential customers worldwide.
But you don’t necessarily have to be a big company to organize a free webinar. Even as a “small self-employed person” you can perfectly organize a free webinar. The goal is the same; present your products and services and “create” trust for your potential customers. There is a lot of software available to organize webinars, both free and paying.
Publish sponsored articles
As your blog becomes more popular, you will also receive requests for sponsored articles. If you have a small blog, you will receive questions from companies that would like a link to their website, often in addition to an article that you have written.
If your blog is gaining certain popularity, companies will also be willing to pay for a link to their website. The correct amount depends on many factors, but the more specific the topic you blog about and the more readers you have, the higher the amounts become.
It is important here that you “connect” your visitors to your blog; that is possible via social media or a free newsletter. As soon as you publish a new blog article, you can also let us know via your social media channels and via your newsletter.
Write articles for other websites
Here too I will make a distinction between writing free articles (= guest blogging) and paid assignments.
Write free articles = guest blogging
With guest blogging, you are going to write an article for another blog, usually an authority within a certain topic. It is not intended that you earn money directly with it. The goal is rather to attract a new audience, readers who click through to your blog by reading your article. As a blogger (or as a company) that is important because you depend on the number of readers you have each month.
It is possible that your writing style and expertise catch the eye of other companies. Or perhaps you have built a certain name or authority around a certain subject, which causes companies to pay you to write for them. There are no fixed amounts for this, it all depends on your expertise and your familiarity. The amounts for this may be relatively low at the beginning, but as you build up expertise and experience, you may demand higher amounts.
Promote the products/services that you sell
If your blog is part of your company website, you can also use your blog to promote your products and services. Do not think of ordinary advertising, but of informative or inspiring blog articles.
Inspire your visitors. Some companies use their blog to inspire potential customers. Press London is a good example of this. They do not advertise directly about their products but post a lot of how-tos and decoration tips on their blog. Of course with the reference to which products they used. Because they offer informative, interesting, blog articles that offer real added value, their blog articles invariably appear at the top of Google.
Another commonly used technique is that you publish blog articles and give away a little bit of valuable information. If your readers want customized advice, they must contact you. For example, a bookkeeper who publishes an article with general tax tips for entrepreneurs, where you can contact us for tailor-made advice.
Organize a workshop
Another option to make money with blogging is to organize workshops. Suppose you have a popular blog about photography, it can be interesting to offer workshops to your readers. Your readers are already following you because they find your blog articles interesting. Be sure that some are also willing to pay money for an interesting workshop. An advantage is that they already know you, you already have a (trust) relationship with them, so you no longer have to convince them of your knowledge and skills.
Preparing a workshop takes some time, but the advantage is that you can give the same workshop a number of times. An additional advantage is that different people can register for the same workshop.
Coach your followers
This way of making money with blogging is similar to the above, but with the difference that you are going to coach your followers individually. Certainly, if you have a certain authority in your domain, your readers will be open to it and sometimes even ask behind it. Coaching someone individually does, of course, take some time, but the amounts that are asked for this are usually a lot higher.
Earn money with Instagram
Nowadays Instagram.com is also a popular channel for making money. That is not really by blogging, but by posting beautiful, inspiring photos. This is especially popular with fashion and travel bloggers. Here too, the more followers you have, the larger the amounts you can ask for sponsored posts.
But don’t let money be your first motive here, because then you will give up quickly. It takes a lot of time before you build up a good number of real (!) Followers. It is more important that you start with your passion. Also stick to 1 topic, which is easier for followers to follow you for a specific topic.
If you are a blogger, Instagram can be an interesting channel to find new followers or to keep your followers informed of new blog posts. You’re most recent Instagram posts are easy to integrate on your website, which also has several advantages.
Join an influencer program
If you have a lot of followers, via whatever channel, then you are interesting for companies. It is much more interesting for companies to have their products promoted by influencers, who are much closer to their followers than simply through traditional (impersonal) advertising.
This is relatively new, but the number of influencer programs is evolving rapidly. Both worldwide. More traditional marketing agencies are also rolling out influencer programs, precisely because the ROI is very interesting for companies.
As a blogger, you get some things just for free…
Above I have described a lot of ways to make money with your blog, but as a blogger (or influencer) you often get products for free. This can range from smaller items (software, perfume) to even trips. This also depends on various factors.
The condition is that you promote this or write a review about it.
As a starting blogger, this will often be your first form of “income.” You may not immediately earn money with it, but it is an indication that you are on the right track and that you should continue to do what you are doing!