Social media is an integral part of our daily life. So many channels and little time to really sit down. There are a number of mistakes that entrepreneurs make and therefore they see no results. Social media can be overwhelming at times. Many entrepreneurs know that they have to do “something” with it, but in order to be distinctive and learn how everything works, it remains a challenge every time.
You already have a lot of other things on your mind that you can worry about and social media is something you “just” do. To avoid making mistakes that other entrepreneurs make, you are now exactly where you need to be. I have compiled a list of some mistakes entrepreneurs make on social media. Take advantage of it and get started!
Mistakes that entrepreneurs make and that is how you prevent them
You don’t think about the identity of your brand
In order to be as visible as possible online, it is important that you make your brand recognizable. In other words, come up with a theme and apply it to all your social media channels so that everyone immediately recognizes your brand.
It starts with a good profile picture or logo that you set as a profile picture on all channels. What is also important is that you have the same name/username on all social media channels. This way people can find you faster.
Make the identity of your brand visible in all expressions you make. Think of colors, fonts, writing style with your unique “tone of voice” and implement this on your website, blog posts, images, and social media channels.
So think carefully about this. The more clearly you communicate this, the more people will recognize your style and the identity of your brand.
Tips to better communicate your identity online
The most important points in a row :
- Use the same profile picture on all your social media channels.
- Register the same name/username for your brand on social media (if this doesn’t work, be creative!).
- Think and create a house style manual/style guide for your brand, website, blog.
- Apply this in all expressions you do, online on your website, in your blog posts and images.
You do nothing with statistics from your website and social media channels
One of the most important things for your social media strategy is checking statistics on your social media channels. Analyzing this data gives you a better idea of who your followers are. When are they online, where do they come from and which posts are they interested in. How many people click through to your website and which message or image has taken care of that.
Most statistics tools are available for FREE on your social media channels. Just look at Facebook, Twitter, Instagram (business account) and Pinterest (business account). By studying and analyzing the available statistics, you take your social media activities to the next level.
This is how you get started with important statistics
The most important points in a row:
- You know exactly when your followers are online published your message, tweet, or Instagram message at that time.
- Do you know where your followers come from?
- You know what your followers are interested in ► write or share messages with these topics.
- You know which messages give the most clicks to your website ► more often share messages or images with this topic.
- You know on which social media channel your content is most popular ► focus more on that social media channel.
You have not added a link to your website or call to action in your profile
There are entrepreneurs who have not added a link in their profile that refers to their website, blog! This is one of the most important things you can do, adding a link. Every little bit helps and if someone wants to know more about you and your services via one of your social media channels, a link in your profile is a must-have!
For example, a good way to grow your mailing list is to add a call to action in your profile. Think of a link to a page on your website where you offer a freebie or free e-book to people who sign up for your newsletter.
Scheduling messages for social media is not part of your strategy
I know better than anyone how difficult it is to keep up with all social media channels. Write blogs, format images, share messages on social media, respond to comments, and so on. As an entrepreneur you are busy and you sometimes run out of time if you want to do it all equally well and consistently.
A good solution for consistently sharing messages on social media is to schedule them via, for example, Buffer.
Making an evening at the beginning of the week or the end of the week free and thinking about what you want to share gives you a stress-free feeling at the start of a new week.
You are not social on social media
Social media is more than a platform where you only share messages related to your company and website. Be social and also share fun, interesting, and relevant tweets, blogs, and content from other people and companies you follow.
When someone responds to your tweet or Facebook post, take a few minutes to respond. Don’t wait until the next day because the moment will be gone.
If you get a response to your post or blog post, don’t just give a like or favorite. How nice is it when someone responds and they receive a response back? I really like that! 😉
Building a relationship and increasing interaction (engagement) on social media is one of the best things you can do to increase the reach and awareness of your brand/company.
How social are you on social media? Are you doing something that is not listed here but that is positive for your brand or company? Share your comment because I am very curious!